Too often change feels as if we are pushing water uphill. We make lots of announcements, we explain everything in detail but we fail to connect with our stakeholders and energise them for action. This leaves us pushing the change onto them when we really need them to pull the required actions from us and take full responsibility for completing them. In this follow-up webinar, I will build on the concepts of primary drivers in the brain that trigger instinctive behaviour and how we can use these behaviour triggers to generate greater levels of involvement with our change initiatives.
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