Coaching for Change with Agile Change Management

Online coaching for project, programme, change and transformation roles.

Melanie Franklin- Agile Change Management Trainer

Meet Melanie – Your Change Coach

I am Melanie, I am a specialist in coaching for change and have worked with businesses of all sizes in a variety of industries. I have been a senior leader for 30 years, starting my career as a Business Analyst, becoming a Project Manager then Programme Manager and then Global Head of Project and Programme Management before taking a CEO role in a UK and Middle East consultancy company. I am currently assuring two transformation programmes, one in government and one in the private sector.

I am an independent adviser to a number of boards, I am the Chief Examiner and Scheme Owner for the globally recognised Agile Change Agent qualification and I am the Co-Lead of the UK Change Management Institute.

When it comes to coaching for change, there are different options: you can book a private coaching session with me or you can join one of my online change courses.

If you choose to book a private coaching session, we will focus in depth about your specific experience, situation and company. Many individuals find this very useful, especially if they are the company owner or if they need specific advice. If you choose to join one of my online courses we will focus on the theory of change and how that may look for different organisations. You will also meet a group of like-minded peers and may learn new things about different industries.

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Building your capability to lead change

Scope of my coaching for change assignments

Coaching in any capacity is a very personal experience. It creates insight and moments of discovery that unlock solutions for the personal being coached professionally and personally. Coaching for change can uncover organisational solutions that you may not have previously considered.

My area of expertise is transformational change. This includes building internal processes, developing staff and addressing the culture of the organisation. I have a deep understanding of the methodologies and best practice in project, programme, portfolio and change management and can cover all these areas in my online coaching for change sessions. 

I host thought leadership panels in change and transformation with highly experienced practitioners all over the world, so can bring a wide variety of current examples into our work together.

I have a strong commercial focus. My years as a Chief Executive mean I am going to bring the bottom line, the benefits, the return on investment and the costs into our discussions. This ensures that the solutions we develop during our coaching for change sessions are capable of getting the support of others in your organisation.

Approach to my coaching for change assignments

Successful coaching is a structured, two-way conversation. During my coaching for change sessions I provide the structure, working out a path through your problem, and different routes to finding the most impactful solution.

The most obvious skill for a good coach is listening, actively, respectively and with curiosity. When I work with each of my clients, I am genuinely interested in what they have to say. At this point, a good change coach is supposed to say “I believe you have the idea inside you and it is my job to coax it out of you.” 

This approach puts a lot of pressure on you. I think the value of my coaching, is that you tap into my extensive experience in organisational change and change management. I have had many successes as well as disasters and I have learnt from them all. I am happy to share the things that work and give very honest answers about why things haven’t worked and what to avoid making the same mistakes. 

Change is incredibly difficult, and I can show you different options for how you address your challenges. 

My mantra for my coaching for change is “ask, don’t tell” as there is little benefit on either side of dictating to senior leaders how they should lead. I am regularly praised for my insightful questions and my willingness to ask thought provoking questions, so I believe I have a track record on delivering “ask, don’t tell”.

Following our debate, you can make an informed choice, debating the experiences I share. We examine the similarities and differences between my examples and your situation to formulate an approach that is relevant, practical, pragmatic and you feel confident to undertake.

Impact of Coaching for Change Sessions

Every situation is different so I thought I would let those I have coached describe the impact my coaching for change has had on them. Confidentiality is very important so I am not going to share their names or their organisations, but their voices are genuine.

  • “Mel’s exceptional coaching skills, extensive knowledge and ability to break complex theory into straightforward visuals and actions have both honed and strengthened my skills and capabilities.”
  • “I found your coaching invaluable as not only has it given me so much to think about and ideas on how to put this into practice, but it has also given me more confidence to go ahead and get things done.”
  • “She helped me clarify issues I didn’t even realise I had and I often find myself reflecting on what she said and what I think she would say if I talked to her today. “
  • “She has given me new and very useful insights into a complex issue that had been playing on my mind for some time. She led me through a reflective process to understand each of the strands of the issue and clearly brings a wealth of experience which enables her to synthesise and present a variety of solutions which in turn helped me find my own way forward.”
  • “She has this amazing ability to pay so much attention to our words & our body language”
  • “Melanie cuts to the chase straight away and provides direct, effective feedback which is appropriately challenging and very high impact. “

Follow up

At the end of each coaching session, we will plan the actions that you are going to take, who to involve, what activities to get started with, what can come later and how long things are likely to take.

After your coaching session, you will want to get off and running, feeling inspired and energised. To help you do this, I will follow up with additional materials that are relevant to what we have been discussing. This is all included in the fee and helps to ensure that our coaching for change was not just a conversation, but makes a difference to how you are able to work, increasing your productivity, your creativity and reducing your stress.

Examples of the type of materials I provide include the visuals and diagrams we create when we are developing your solution, checklists of criteria to apply to decision making, example presentation materials, reference materials and sample communications for you to use with your stakeholders.


I charge for a session, and there is no obligation to buy multiple sessions. I encourage you to have one session and then we can decide on the best approach after than. 

Each coaching for change session lasts between 2 and 3 hours. I do not rush you, equally I do not keep the session going if we have achieved what you need. Experience tells me that 90 minutes is too short and that after 3 hours we have lost focus.

I ask for a bank transfer in advance of the session or you can pay by credit card via the website.

No contract is required, but if your organisation is paying, then I will send you a booking form so that you can generate a Purchase Order number which triggers the invoicing process.

Yes, I might keep handwritten notes during the session, but these are scribbled words and ideas that I raise with you as we are going along. I am happy to destroy these in front of you at the end of the session. If your organisation is paying, I will confirm that you attended the session but I will not provide any details on what was discussed.

Book your Online Coaching Session


Contact Melanie and arrange a brief call to find out more about Coaching for Change for you or your team.

Book Online

Book & Pay for a coaching for change session online. Melanie will contact you to arrange a suitable time for your session.

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